Heller's Department Store and Pharmacy in Big Bear Lake (Circa 1925)

The multi-story rustic wooden and stone facade of Heller's Department Store in Big Bear Lake with vintage cars parked out front. — Heller's Department Store and Pharmacy in Big Bear Lake (Circa 1925) · Donald A. Hall Estate Collection

Venturing into the San Bernardino Mountains in his 1925 Studebaker Roadster, Donald A. Hall Sr. photographed the historic rustic facade of Heller's Department Store and Pharmacy in Bear Valley at Big Bear Lake, California. The multi-story timber building features gabled dormers, log-column porch posts, and vintage automobiles parked outside, with prominent signs boasting America's Highest in Altitude - Lowest in Prices alongside a humorous sign noting a 1000-hour parking limit.